Marketing & Communications Manager
April 30th, 2009
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Role Responsibilities:
Business Development
- Responsibility to initiate, organise and co-ordinate the marketing activities for new customer acquisition in order to grow customer net adds, revenues, overall market share
- Provide strong support to the business development team in meeting business/company objectives by implementing a marketing strategy that will support strategic growth for new and existing clients.
- Liase closely with the Head of Sales to identify key market opportunities and develop effective marketing strategies in line with business plan objectives
- Carry out market research to identify viable market opportunities in IRE & UK
- Clearly communicate marketing strategy to senior management and to the broader organisation
- Ongoing development and implementation of consistent communication strategy internal & external in line with company objectives
- Develop and execute external communications campaigns to increase our clients knowledge of product advantages
- Co-ordinate all marketing mediums with external marketing agencies in line with developed company marketing campaigns.
- Carry out market research to identify and foresee all industry trends and shifts and develop concepts to maintain competitive advantage
Educational Requirement:
- Business/Marketing Degree
Role Requirements:
- Minimum of 5 years B2B marketing experience - UK B2B experience preferable
- Direct Marketing experience is a requirment - online
- Internal Communication experience
- Service Sector Brand Management experience
- Excellent track record in campaign metric implementation
- Marketing experience in conjunction with business development objectives
- Excellent written and verbal communication skills
- Strong creative conceptualisation abilities
- Strong negotiating and influencing skills
- Strong relationship management skills
- Ability to work under pressure and on own initiative
- Highly analytical & strong attention to detail
- Ability to work in a team environment
For confidential consultation on this position contact Caroline Daly on the Sales & Marketing Desk @ la creme on 021-2300301 alternatively email applications and questions to cdaly@lacreme.ie
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